2025 Resident Perspectives Report: What Today's Renters Really Want

Resident expectations are constantly evolving. To stay competitive, property management companies need more than assumptions, they need real insight into what drives renter behavior. 

This report reveals how residents find, evaluate, and stay loyal to properties. It includes practical strategies for: 
- Competing for attention and trust 
- Reducing friction in payments
- Building loyalty to reduce turnover
- Using reward programs strategically

Built from national survey data and industry insights, this report offers data-backed strategies to improve cash flow, reduce turnover, and strengthen resident relationships.

Discover the data and insights shaping multifamily strategy: