Resident Rewards: Which Programs Really Deliver?

Many property management companies (PMCs) are turning to reward programs as a way to build loyalty and improve retention, but not every program is designed with multifamily operations in mind.

Can a rewards program give residents perks they love while also supporting the metrics PMCs care about, like fewer late payments and higher renewal rates?  

To answer that question, we took a look at three of the leading resident reward programs. Each one is structured a little differently with various impacts on both resident satisfaction and property performance.

When you’re evaluating these programs, the key is to look at how points are earned. That is what drives resident behavior. If a program is built mainly around credit card spending, the connection to on-time rent payment behavior may be limited. But when earning points is linked to activities like paying rent on time, enrolling in digital payments, or renewing a lease, the program is more likely to reinforce behaviors that also support property performance.

Our comparison table highlights how each program type benefits residents and how well it aligns with property priorities.

You’ll see how some programs emphasize lifestyle perks, while others more directly support operational outcomes.

Not all rewards programs are built equally. Take a look and see which type works best for your properties: 

(You can download the comparison table here.)
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Which Program Is Right For You?

‍If you said Program A, then reach out to learn how Domuso Rewards can positively impact your property KPIs: let's chat!

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About Domuso

Domuso helps multifamily properties accelerate cash flow and enhance resident loyalty with a world-class digital payments platform and resident rewards. We provide unmatched portfolio intelligence with views into payment trends and resident behavior to help improve property performance, all through a seamless and fully integrated experience.

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